Case Study

How Workspin helped one small business identify strategic initiates, prioritize goals and allocate resources to optimize workflows and increase revenue.  

Overview

A New York-based therapy practice had been steadily growing for the past couple of years but wanted to take a real leap. The company wasn’t sure what strategies to implement to reach its goals (or even how to quantify some of its goals), what resources would be needed to make that jump, and how to set up processes in order to build a sustainable business.  

To help this company achieve its desired result, Workspin worked with ownership to set and drive strategic goals, prioritize time and resources, optimize worker management, and set up business systems.  

Approach

The first step was setting annual goals, then breaking those down into quarterly goals, followed by monthly/weekly goals depending on the specific goal. The next step was to figure out how each of those goals would be quantified and who would be responsible for owning the goal.  

Once that strategy was in place, we turned our attention towards achieving the desired outcome. The first part of that was getting an in-depth understanding of how the company was currently being run, who was tasked with what, and looking for inefficiencies.  

After getting a better understanding, holistically, of the daily operations we switched our attention to allocating resources (time and money in this case) and streamlining the operations.  

As goals were ticked off, we constantly reassessed the strategy and put in place the proper processes to achieve the next initiative up, all while tracking progress towards the annual goals and looking for ways to be more efficient, increase revenue and recognize new opportunities.  

Results

• Revenue is up over 53% year-over-year as of the midway point. 

• The company has expanded to a new market vertical where they are able to charge up to 10x over what they were charging in their existing market. 

• A process for managing and reviewing financials was implemented allowing the company to use quantifiable numbers to make analytical decisions about what resources are on hand and how to best allocate them towards achieving the desired goals.  

Conclusion

Every business is unique and there is no one size fits all in terms of how to set up systems to achieve goals. Businesses should focus on the components they need to build the business they want, in this case, the main ones were strategic planning, time/task management, and prioritization. Workspin was able to identify the roadblocks preventing the business from getting where it was to where it wanted to go, and then drive the company in the right direction.